What is content marketing, and how can it help your business?
Content marketing is a new way of communicating with your potential customer base. You aren’t selling them a product, you’re building their trust. And you do that by offering them information that they can use, whether that is regular articles on your website updating them on industry trends, or how-to videos on fixing common mistakes, or infographics breaking down complicated concepts into digestible form.
By providing information now, you establish yourself as a company to trust. Someone who knows their stuff. And when that person needs something more personalised, it’s your business they’ll think of.
I’ll talk to you about what your business does, and who it does it for. Who are your audience? What do they care about? What problem can your product or service solve? Once I understand your business – and I’m a quick learner – I know what story to tell. Good stories create rapt audiences, and that’s what I want to do for your company.
Samples of my work can be found here.